‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is an international crisis. While their use is notably greater in developed countries, making up the majority of the usual nourishment in places such as the United Kingdom and United States, for example, UPFs are displacing natural ingredients in diets on each part of the world.

In the latest development, the world’s largest review on the risks to physical condition of UPFs was released. It warned that such foods are leaving millions of people to long-term harm, and demanded immediate measures. In a prior announcement, a global fund for children revealed that a greater number of youngsters around the world were suffering from obesity than underweight for the initial instance, as unhealthy snacks overwhelms diets, with the steepest rises in low- and middle-income countries.

Carlos Monteiro, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that businesses motivated by financial gain, not consumer preferences, are driving the change in habits.

For parents, it can feel like the entire food system is opposing them. “At times it feels like we have zero control over what we are serving on our children's meals,” says one mother from South Asia. We conversed with her and four other parents from internationally on the growing challenges and frustrations of ensuring a healthy diet in the era of ultra-processing.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Nurturing a child in this South Asian country today often feels like trying to swim against the current, especially when it comes to food. I prepare meals at home as much as I can, but the second my daughter leaves the house, she is encircled by brightly packaged snacks and sweetened beverages. She continually yearns for cookies, chocolates and processed juice drinks – products intensively promoted to children. One solitary pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the educational setting reinforces unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she anxiously anticipates. She receives a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a french fry stand right outside her school gate.

At times it feels like the complete dietary landscape is undermining parents who are merely attempting to raise healthy children.

As someone associated with the an organization fighting chronic illnesses and spearheading a project called Advocating for Better School Diets, I grasp this issue deeply. Yet even with my expertise, keeping my young child healthy is incredibly difficult.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a dietary structure that encourages and promotes unhealthy eating.

And the data shows clearly what parents in my situation are facing. A recent national survey found that 69% of children between six and 23 months ate junk food, and nearly half were already drinking sugary drinks.

These statistics resonate with what I see every day. A study conducted in the district where I live reported that 18.6% of schoolchildren were above a healthy size and more than seven percent were obese, figures directly linked with the rise in unhealthy snacking and more sedentary lifestyles. Further research showed that many Nepali children eat sweet snacks or manufactured savory snacks on a regular basis, and this regular consumption is linked to high levels of tooth decay.

The country urgently needs more robust regulations, healthier school environments and stricter marketing regulations. In the meantime, families will continue fighting a daily battle against unhealthy snacks – a single cookie pack at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My situation is a bit particular as I was had to evacuate from an island in our chain of islands that was destroyed by a major hurricane last year. But it is also part of the stark reality that is confronting parents in a region that is enduring the very worst effects of global warming.

“The situation definitely worsens if a storm or mountain explosion destroys most of your plant life.”

Prior to the storm, as a food nutrition and health teacher, I was deeply concerned about the increasing proliferation of quick-service eateries. Today, even local corner stores are involved in the change of a country once defined by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with artificial ingredients, is the preference.

But the scenario definitely intensifies if a hurricane or volcanic eruption decimates most of your produce. Nutritious whole foods becomes scarce and very expensive, so it is exceptionally hard to get your kids to have a proper diet.

In spite of having a stable employment I wince at food prices now and have often opted for selecting from items such as vegetables and protein sources when feeding my four children. Serving fewer meals or diminished quantities have also become part of the recovery survival methods.

Also it is very easy when you are managing a stressful occupation with parenting, and hurrying about in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most school tuck shops only offer highly packaged treats and carbonated beverages. The outcome of these difficulties, I fear, is an increase in the already epidemic rates of non-communicable illnesses such as adult-onset diabetes and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a major fried chicken chain towers conspicuously at the entrance of a mall in a urban area, daring you to pass by without stopping at the drive-through.

Many of the children and parents visiting the mall have never traveled past the borders of this East African nation. They certainly don’t know about the bygone era of hardship that led the founder to start one of the first American international food chains. All they know is that the famous acronym represent all things modern.

In every mall and all local bazaars, there is convenience meals for any income level. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place Kampala’s families go to observe birthdays and baptisms. It is the children’s incentive when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mother, do you know that some people pack fast food for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Kimberly Boyd
Kimberly Boyd

A passionate writer and explorer, Evelyn shares her experiences and tips for embracing new perspectives and adventures in everyday life.